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vanity metrics(ํ—ˆ์˜ ์ง€ํ‘œ) vs. actionable metrics(์‹คํ–‰ ๊ฐ€๋Šฅํ•œ ์ง€ํ‘œ) 1

๋ฆฐ์Šคํƒ€ํŠธ์—…(Lean Startup) ์‹ฌํ™” – ์‹คํŒจ ๋น„์šฉ์„ ์ค„์ด๊ณ , ์„ฑ๊ณต ํ™•๋ฅ ์„ ๋†’์ด๋Š” ์ฐฝ์—… ์ „๋žต

๋ชฉ์ฐจ โ… . ๋ฆฐ์Šคํƒ€ํŠธ์—…์ด๋ž€? ๐Ÿ“Œ 1. ๋ฆฐ์Šคํƒ€ํŠธ์—…์˜ ์ •์˜์™€ ๋ชฉํ‘œ ๐Ÿ“Œ 2. ์ „ํ†ต์ ์ธ ์ฐฝ์—… ๋ฐฉ์‹๊ณผ์˜ ์ฐจ์ด์  โ…ก. ๋ฆฐ์Šคํƒ€ํŠธ์—…์˜ ์ฃผ์š” ๋‚ด์šฉ ๐Ÿ“Œ 1. ๋ฆฐ์Šคํƒ€ํŠธ์—…์˜ 3๋Œ€ ํ•ต์‹ฌ ์›์น™ ๐Ÿ“Œ 2. ์Šคํƒ€ํŠธ์—…์˜ ํ•ต์‹ฌ ๊ฐœ๋… ์‹ฌํ™” ๋ถ„์„ ๐Ÿ“Œ 3. ๋ฆฐ์Šคํƒ€ํŠธ์—…์˜ ์‹ค์ „ ์‚ฌ๋ก€ ๋ถ„์„ โ…ข. ๋ฆฐ์Šคํƒ€ํŠธ์—…์„ ์‹ค์ฒœํ•˜๋Š” ๋ฐฉ๋ฒ•  ๐Ÿ’ก "์Šคํƒ€ํŠธ์—…์˜ ์„ฑ๊ณต ํ™•๋ฅ ์„ ๋†’์ด๋ ค๋ฉด, ๋น ๋ฅด๊ฒŒ ํ…Œ์ŠคํŠธํ•˜๊ณ  ์‹คํŒจ ๋น„์šฉ์„ ์ตœ์†Œํ™”ํ•ด์•ผ ํ•œ๋‹ค!"๐Ÿ’ก "๋ฆฐ์Šคํƒ€ํŠธ์—…์€ ์ œํ’ˆ์ด ์•„๋‹ˆ๋ผ ‘์„ฑ์žฅํ•˜๋Š” ์‹œ์Šคํ…œ’์„ ๋งŒ๋“œ๋Š” ๋ฐฉ๋ฒ•๋ก ์ด๋‹ค." ๋ฆฐ์Šคํƒ€ํŠธ์—…(Lean Startup)์€์Šคํƒ€ํŠธ์—…์ด ์ตœ์†Œํ•œ์˜ ๋น„์šฉ๊ณผ ์ž์›์œผ๋กœ ๋น ๋ฅด๊ฒŒ ์‹œ์žฅ์— ์ œํ’ˆ์„ ์ถœ์‹œํ•˜๊ณ ,์‚ฌ์šฉ์ž ํ”ผ๋“œ๋ฐฑ์„ ๊ธฐ๋ฐ˜์œผ๋กœ ๊ฐœ์„ ํ•˜๋Š” ์ฐฝ์—… ๋ฐฉ๋ฒ•๋ก ์ž…๋‹ˆ๋‹ค. ์ด์ „ ํฌ์ŠคํŒ…์—์„œ๋Š”๋ฆฐ์Šคํƒ€ํŠธ์—…์˜ ๊ธฐ๋ณธ ๊ฐœ๋…์„ ๋‹ค๋ค˜๋‹ค๋ฉด,์ด๋ฒˆ์—๋Š” ์‹ฌํ™” ๋‚ด์šฉ์„ ์ค‘์‹ฌ์œผ๋กœ ๋ฆฐ์Šคํƒ€ํŠธ์—…์„ ์‹ค์ œ๋กœ ์ ..

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